It concentrates on boosting organization as well as projecting abilities, in addition to other technological expertises targeted at assisting salesmen towards greater efficiency.
Sales management defined
Sales management functions
The position of personal selling in the marketing mix
The sales competency model
Major mistakes sales managers make
Planning, strategy, and organization
Sales planning fundamentals
'SWOT' analysis
Formulating sales strategies
Sales forecasting techniques
Organizing the sales force
Structuring and deploying the sales force
Territory design, allocation, and management
The build-up and breakdown (territory design models)
Key account management: best practices
Account analysis methodsĀ
Tracking daily activities
Keeping accurate records
Analyzing closing ratios
Prospecting
Preparation
Approach
Presentation
Handling objections
Closing
Follow-up
Understanding the psychology of the buyer
Characteristics of successful salespeople
Identifying the components of the sales process
Selling 'ASAP'
A framework for change in the sales force
The customer-driven salesforce
Sales management capstone competencies
The recruitment of a sales force
Determining the number of salespeople (models)
Training and coaching the sales force
Developing and conducting a sales training program
The field training process
The team development cycle
Identifying team roles, strengths, and weaknesses
Coaching salespeople for peak performance
The sales coaching process
Leadership principles and skills
Situational leadership
Motivation guidelines and principles
The motivation mix
The critical importance of setting standards
Types of standards
Characteristics of an effective appraisal system
Criteria for results-based evaluations
Qualitative and quantitative measures of performance
Sales evaluation models
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