It likewise information on the role brand monitoring plays in the critical marketing process, the steps of the customer-fostering process, the various types of branding techniques, and the signs that can indicate a struggling branding method.

Program Goals of Effective Brand Management

• Define brands as well as comprehend the opportunities and also challenges encountering them in extremely affordable company landscapes
• Strategy as well as craft a powerful brand placing declaration that reflects the brand's guarantee and also the expectations of its most valued consumers
• Build a calculated brand name and also track its development as well as sustainability making use of researched processes
• Discover the aspects of brand name equity and also the constituents of brand name identity to build regular as well as lasting brand names
• Identify numerous brand approaches ahead up with sound activities straightened with the standing of existing and brand-new markets and items
• Master the process for carrying out a complete brand audit to evaluate brand name efficiency and take therapeutic activities

Day 1
Definitions and anatomy of brands

• The definition of a brand

• Reasons why brands matter

• A brief history of brands

• Difference between branding and marketing

• The challenges and opportunities of branding today

• Understanding branding

Day 2
Brand planning models

• The concept of customer-based brand equity

• Building customer-based brand equity

• Benefits of customer-based brand equity

• Three tools to facilitate brand planning

• Brand positioning model

• Brand resonance model

• Brand value chain model

Day 3
The strategic brand management process

• The brand management process: a useful model

•  Developing brand vision

•  Establishing a brand position

•  Fulfilling brand contract

•  Brand communication

•  Brand metrics: measuring RoBI (Return on Brand Investment)

• The elements of the strategic brand management process

•  Identifying and establishing brand positioning and values

•  Planning and implementing brand marketing programs

•  Measuring and interpreting brand performance

•  Growing and sustaining brand equity

Day 4
Brand equity and identity

• Brand equity defined

• Elements of brand equity

•  Brand loyalty

•  Brand awareness

•  Perceived quality

•  Brand associations

• Designing brand identity

• Elements of brand identity

• Brand essence

Day 5
Building brand portfolios

• Branding philosophies

• Brand growth strategies

• New brand

• Flanker/fighting brands

• Line extensions

• Brand extensions

• Successful and unsuccessful brand extensions

Brand evaluation

• Brand audit defined

• Brand audit techniques

• The brand audit questionnaire

• Reviewing the 'big idea'

• Evaluating advertising