They will certainly need to comprehend Porter's 5 affordable pressures model. They will certainly need to be completely acquainted with the marketing mix and just how rate strategies are utilized to enhance the profitability of the business. They will require to be conversant with the AIDA, DAGMAR, and also Development Share Versions. They will certainly need to understand item market methods and how the item life process runs.
Vital note: all Bookboon courses are, merely, straight to the point. It indicates that they are away from any kind of theory & padding. The product is composed of experts as opposed to researchers or scientists.
Course Goals of Advertising FOR THE NON-MARKETING MANAGER
- Intro to the advertising for a nonmarketing manager
- Understanding the advertising and marketing models and also methods
- The advertising division and the basis of the family life cycle
- Practical for the division's success
- Concierge's five affordable forces
- Advertising models AIDA and DAGMAR
Day 1
Day 1
Marketing models & techniques
Marketing segmentation
Segmenting on the basis of the family life cycle
Using the product diffusion curve for segmentation
Day 2
Day 2
Positioning
Specific types of positioning
Why segmentation is sometimes not successful
Practical guidance for segmentation success
Day 3
Day 3
Porter’s five competitive forces
Marketing mix
Pricing
Price strategies
Communication and sales promotion
Packaging
Day 4
Day 4
Stages in designing communications strategies
Advertising
AIDA model
DAGMAR Model
Branding
Growth share matrix
Day 5
Day 5
Benefits versus features
Product market strategies
The product life cycle
Criticisms of the product life cycle
Test marketing
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