At the end of this training course, you will find out exactly how to better comprehend your brand name and also define your target market to ensure that you can place your brand online most effectively. You will also discover just how to develop a marketing as well as sales technique and also acquire the abilities called for to implement it.
Overview of Electronic Commerce (EC) and Technology Infrastructure
EC Revenue Models and E-Tailing
Creating the perfectly optimized homepage
Great Ecommerce design principles
From banners to beyond
Sharing your store's story in a second
Understanding your target audience
Which Ecommerce Platform is best?
Product Pages that Sell
Category to Product pages
The product information hierarchy
Writing the perfect product description
the importance of imagery
Upselling
Using recommendations to increase conversions
How video can increase conversions
SEO best practices
Why simple is best
The Four Steps of a Sale
The Sales Process - A Practical Example
Best Practices for Checkout pages
One-Click Checkouts
Choosing and Using Payment Processors
Understanding SSL
Assessing and managing abandoned baskets
Core Selling Skills
Core Attributes You Need to Succeed
Communications Skills in Sales
Questioning Skills
Types of Questions
Listening Skills
Levels of Listening
What to Avoid
Getting Organized for Sales
How People Make Buying Decisions
The Rules of Likeability
The Importance of Empathy
Building Trust and Rapport
What Makes People Buy
ABC: Always Be Closing
Asking for the Business
Buying Signals
Effective Closing Techniques
Types of Close
Framing the Close
Pitfalls When Closing the Sale
Trial Closing
The Most Powerful Word in Sales
Getting Repeat Business
Cross-Selling
Up-Selling
Value Added (Suggestive) Selling
Advancing Opportunity
Exceeding Customer Expectations
Lifetime Value
Giving Recognition
Negotiation Tactics
Basic Negations Quiz
Positional Bargaining or Principled Negotiation
Problems with Positional Bargaining
Opening up the Negotiation
Reverse Psychology in Negotiation
The Leaky Bucket Problem
Identifying Key Individuals
Prospecting
Influencers and Decision Makers
Talking to the Right People
Making that Good First Impression
How to Win Friends and Influence People
Dale Carnegie's Six Principles of Relationship
What’s In It for Me? (WIIFM)
Honesty and Integrity
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