It considers strategies that will certainly permeate the entire organisation as well as professional self-control within public relations and also company interactions.

Training Goals of Public Relations Professional

• Set Corporate Affairs in its strategic anticipatory and efficient context
• Establish an understanding of stakeholder programs for normal, concentrated communication activities
• Examine the advancement of Corporate Matters devices
• Understand just how to develop and also collaborate methods, strategies, and also strategies
• Assess making use of the study

Day 1
The Power of Communication

• Programme overview, design, and options

• Opening exercise: goal setting

• The Big Picture: overview and PR strategy

• When Public Relations should be used

• Corporate identity and image: establishing a positive image and identity

• Becoming a neighbour of choice: external reputation management

• Leaders’ role in managing communications

Day 2
From the Inside Out: Crafting Consistent Messages

• The expectations of employees and employers

• Understanding audiences: segmenting and prioritising

• Plotting the stakeholder communication journey

• Getting the message out to audiences

• Storytelling: creating an unfolding story people pay attention to

• Empowering employees through social media

• Steps for creating clear content that has an impact

• Developing trust and credibility with senior leaders

Day 3
Risks & Threats: Their Identification and Management

• Planning for the unexpected

• Using communication activities to manage risk to reputation

• Repairing a damaged reputation

• Identifying opinion formers and influencers

• Engaging with key decision-makers

• Principles for building sustainable relationships with decision-makers and influencers

• VIP and political contact programmes

• Monitoring political activities

Day 4
Corporate Communications / PR in the Corporate Mix

• Media Relations best practices

• Effective event management

• Developing a crisis management toolkit

• Hosting VIP visits

• Protocol in practice

• Financial PR activities and roles

• Multinational and global communication challenges

Day 5
Powerful and Persuasive Planning

• 10 stages of PR planning

• Using market research to plan PR activities

• Developing measurable objectives for activities

• Identifying core messages

• Developing practical communication toolkits

• Creating a schedule of PR activities

• Measuring outputs, outcomes, and value