Educating Purposes of Planning & Managing PR Campaigns

Analyze the series of public relations projects and the purposes that they can accomplish

Create a problem-solving method to match the public relations project method to business objectives

Strategy public relations projects to meet demands establishing clear goals with behavioural results and measurable outcomes

Examine a variety of effective projects to evaluate the different methods and also use of channels and also media

Procedure threats presented throughout a campaign by enhanced public and media analysis and strategy to mitigate these dangers

Discover how to examine PR projects to show success to business as well as to establish a project approach

Day 1
Public Relations in Business

• An Overview of the Scope and Role of Public Relations in an Organisation

• Assessing Your PR Situation

• Setting Objectives to Meet Your Business Needs

• Planning Framework for Campaigns

• Costing a Campaign

• Writing Your Campaign Proposal

Day 2
Setting Campaign Objectives and Themes

• • A Problem Solving Approach

  • The Campaign Process and Communications Theory

  • Translating Objectives into a Practical Campaign Concept

  • Resource Allocation and Scheduling

  • The Development of a Message House

  • Storytelling and Creativity in Messaging

Day 3
Choosing the Right Media Mix

• Identifying your Target Public

• Assessing What Your Stakeholders Think of You

• Choosing the Right Media for the Right Audience

• News and Feature Generation

• Is it a story – What’s in it for the media?

• Events, Invitations, and Press Releases

Day 4
Social Media and Influence

• Involving Your “in-house” Media

• Using Photography and Video

• Social Media in Campaigns

• Using Influencers and Testimonials

• The Role of the Corporate Website

• Crisis Management and Contingencies

Day 5
Evaluation and the Planning Cycle

• Building the In-house Campaigns Team

• Assessing and Managing Performance

• Buying in Help – What to look for and get the best results?

• Evaluating Campaigns

• Campaign Reporting

• Personal Action Planning