Planning and Managing Public Relations Campaigns

Created by LEC Team
Last updated Mon, 27-Mar-2023
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Educating Purposes of Planning & Managing PR Campaigns


Analyze the series of public relations projects and the purposes that they can accomplish


Create a problem-solving method to match the public relations project method to business objectives


Strategy public relations projects to meet demands establishing clear goals with behavioural results and measurable outcomes


Examine a variety of effective projects to evaluate the different methods and also use of channels and also media


Procedure threats presented throughout a campaign by enhanced public and media analysis and strategy to mitigate these dangers


Discover how to examine PR projects to show success to business as well as to establish a project approach



Day 1
Public Relations in Business

  • An Overview of the Scope and Role of Public Relations in an Organisation

  • Assessing Your PR Situation

  • Setting Objectives to Meet Your Business Needs

  • Planning Framework for Campaigns

  • Costing a Campaign

  • Writing Your Campaign Proposal



Day 2
Setting Campaign Objectives and Themes

    • A Problem Solving Approach

    • The Campaign Process and Communications Theory

    • Translating Objectives into a Practical Campaign Concept

    • Resource Allocation and Scheduling

    • The Development of a Message House

    • Storytelling and Creativity in Messaging



Day 3
Choosing the Right Media Mix

  • Identifying your Target Public

  • Assessing What Your Stakeholders Think of You

  • Choosing the Right Media for the Right Audience

  • News and Feature Generation

  • Is it a story – What’s in it for the media?

  • Events, Invitations, and Press Releases



Day 4
Social Media and Influence

  • Involving Your “in-house” Media

  • Using Photography and Video

  • Social Media in Campaigns

  • Using Influencers and Testimonials

  • The Role of the Corporate Website

  • Crisis Management and Contingencies



Day 5
Evaluation and the Planning Cycle
  • Building the In-house Campaigns Team

  • Assessing and Managing Performance

  • Buying in Help – What to look for and get the best results?

  • Evaluating Campaigns

  • Campaign Reporting

  • Personal Action Planning


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