Media & Public Relations Professional

Created by LEC Team
Last updated Mon, 27-Mar-2023
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It considers strategies that will permeate the whole organisation along with specialist self-control within public relationships and business communications.

Training Purposes of Media & Public Relations Specialist


Set Corporate Matters in their critical awaiting and efficient context


Establish an understanding of stakeholder programmes for routine, concentrated communication tasks


Check out the advancement of Corporate Affairs devices


Understand how to establish as well as coordinate methods, plans, as well as strategies


Evaluate using research study



Day 1
The Power of Communication

  • Programme overview, design, and options

  • Opening exercise: goal setting

  • The Big Picture: overview and PR strategy

  • When Public Relations should be used

  • Corporate identity and image: establishing a positive image and identity

  • Becoming a neighbour of choice: external reputation management

  • Leaders’ role in managing communications



Day 2
From the Inside Out: Crafting Consistent Messages

  • The expectations of employees and employers

  • Understanding audiences: segmenting and prioritising

  • Plotting the stakeholder communication journey

  • Getting the message out to audiences

  • Storytelling: creating an unfolding story people pay attention to

  • Empowering employees through social media

  • Steps for creating clear content that has an impact

  • Developing trust and credibility with senior leaders



Day 3
Risks & Threats: Their Identification and Management

  • Planning for the unexpected

  • Using communication activities to manage risk to reputation

  • Repairing a damaged reputation

  • Identifying opinion formers and influencers

  • Engaging with key decision-makers

  • Principles for building sustainable relationships with decision-makers and influencers

  • VIP and political contact programmes

  • Monitoring political activities



Day 4
Corporate Communications / PR in the Corporate Mix

  • Media Relations best practices

  • Effective event management

  • Developing a crisis management toolkit

  • Hosting VIP visits

  • Protocol in practice

  • Financial PR activities and roles

  • Multinational and global communication challenges



Day 5
Powerful and Persuasive Planning

  • 10 stages of PR planning

  • Using market research to plan PR activities

  • Developing measurable objectives for activities

  • Identifying core messages

  • Developing practical communication toolkits

  • Creating a schedule of PR activities

  • Measuring outputs, outcomes, and value

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2023-06-05 Paris $5750 Details
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2023-06-05 Berlin $5750 Details
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2023-07-31 Berlin $5750 Details
2023-08-28 Berlin $5750 Details
2023-09-25 Berlin $5750 Details
2023-10-23 Berlin $5750 Details
2023-11-20 Berlin $5750 Details
2023-12-18 Berlin $5750 Details