It considers strategies that will permeate the whole organisation along with specialist self-control within public relationships and business communications.

Training Purposes of Media & Public Relations Specialist

Set Corporate Matters in their critical awaiting and efficient context

Establish an understanding of stakeholder programmes for routine, concentrated communication tasks

Check out the advancement of Corporate Affairs devices

Understand how to establish as well as coordinate methods, plans, as well as strategies

Evaluate using research study

Day 1
The Power of Communication

• Programme overview, design, and options

• Opening exercise: goal setting

• The Big Picture: overview and PR strategy

• When Public Relations should be used

• Corporate identity and image: establishing a positive image and identity

• Becoming a neighbour of choice: external reputation management

• Leaders’ role in managing communications

Day 2
From the Inside Out: Crafting Consistent Messages

• The expectations of employees and employers

• Understanding audiences: segmenting and prioritising

• Plotting the stakeholder communication journey

• Getting the message out to audiences

• Storytelling: creating an unfolding story people pay attention to

• Empowering employees through social media

• Steps for creating clear content that has an impact

• Developing trust and credibility with senior leaders

Day 3
Risks & Threats: Their Identification and Management

• Planning for the unexpected

• Using communication activities to manage risk to reputation

• Repairing a damaged reputation

• Identifying opinion formers and influencers

• Engaging with key decision-makers

• Principles for building sustainable relationships with decision-makers and influencers

• VIP and political contact programmes

• Monitoring political activities

Day 4
Corporate Communications / PR in the Corporate Mix

• Media Relations best practices

• Effective event management

• Developing a crisis management toolkit

• Hosting VIP visits

• Protocol in practice

• Financial PR activities and roles

• Multinational and global communication challenges

Day 5
Powerful and Persuasive Planning

• 10 stages of PR planning

• Using market research to plan PR activities

• Developing measurable objectives for activities

• Identifying core messages

• Developing practical communication toolkits

• Creating a schedule of PR activities

• Measuring outputs, outcomes, and value