Digital Marketing

Created by LEC Team
Last updated Mon, 27-Mar-2023
Download as pdf

Training course Purposes


  • Understand the value as well as benefits of electronic advertising and marketing
  • Brainstorm, strategy and introduce an efficient electronic marketing project
  • Develop as well as manage social networks marketing projects
  • Produce and handle Paid Search and Display advertising campaign
  • Recognize the fundamentals of SEO (Seo).
  • Understand exactly how internet analytics work.


Day 1
Introduction to Digital Marketing
  • Digital marketing vs. traditional marketing

  • Latest digital marketing trends and stats

  • How to create and execute a digital marketing strategy

  • Digital marketing best practices

Search Engine Marketing (SEM) Basics: Google Ads

  • Introduction to Google Ads

  • Campaigns, AdGroups, and Ads

  • Ad editorial best practices

  • Working with the keyword planner

  • The different keyword match types

  • Campaign and bid optimization

  • Reading and analyzing Google Ads reports



Day 2
Search Engine Optimization (SEO) Basics
  • SEO vs. SEM

  • Key SEO tags and fields

  • Onsite and content optimization basics

  • Offsite optimization basics

Social Media Marketing and Advertising

  • Introduction to social media marketing

  • Social media engagement best practices

  • How to design effective posts

  • Key social media marketing metrics

  • The basics of social media advertising

  • Facebook advertising basics

  • Instagram advertising basics



Day 3
Display Advertising and Video Marketing

  • How Display Advertising works

  • Overview of the Google Display Network (GDN)

  • Cost Per “Mille” (CPM) vs. Cost Per Click (CPC)

  • SEO for YouTube videos

  • How to advertise your videos on YouTube



Day 4
Introduction to Email Marketing

  • What is a newsletter?

  • The value of email marketing

  • Key metrics to know

  • Email marketing best practices



Day 5
Web Analytics and Conversion Tracking
  • Overview of Google Analytics

  • Key traffic metrics

  • Introduction to a conversion tracking

  • Computing your Return On Investment (ROI)


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