Training course Purposes

• Understand the value as well as benefits of electronic advertising and marketing
• Brainstorm, strategy and introduce an efficient electronic marketing project
• Develop as well as manage social networks marketing projects
• Produce and handle Paid Search and Display advertising campaign
• Recognize the fundamentals of SEO (Seo).
  
• Understand exactly how internet analytics work.
  

Day 1
Introduction to Digital Marketing

• Digital marketing vs. traditional marketing

• Latest digital marketing trends and stats

• How to create and execute a digital marketing strategy

• Digital marketing best practices

Search Engine Marketing (SEM) Basics: Google Ads

• Introduction to Google Ads

• Campaigns, AdGroups, and Ads

• Ad editorial best practices

• Working with the keyword planner

• The different keyword match types

• Campaign and bid optimization

• Reading and analyzing Google Ads reports

Day 2
Search Engine Optimization (SEO) Basics

• SEO vs. SEM

• Key SEO tags and fields

• Onsite and content optimization basics

• Offsite optimization basics

Social Media Marketing and Advertising

• Introduction to social media marketing

• Social media engagement best practices

• How to design effective posts

• Key social media marketing metrics

• The basics of social media advertising

• Facebook advertising basics

• Instagram advertising basics

Day 3
Display Advertising and Video Marketing

• How Display Advertising works

• Overview of the Google Display Network (GDN)

• Cost Per “Mille” (CPM) vs. Cost Per Click (CPC)

• SEO for YouTube videos

• How to advertise your videos on YouTube

Day 4
Introduction to Email Marketing

• What is a newsletter?

• The value of email marketing

• Key metrics to know

• Email marketing best practices

Day 5
Web Analytics and Conversion Tracking

• Overview of Google Analytics

• Key traffic metrics

• Introduction to a conversion tracking

• Computing your Return On Investment (ROI)