By attending this program, you will certainly discover best methods in dilemma interaction administration, situation analysis, threat evaluation, situation team development and duties, procedures, as well as sources to be made use of such as crisis handbooks and communication tools.
Course Purposes of Situation and also Conflict Administration
Definition of a crisis
Overview of communication
Various types of crises
Key aspects of a crisis
Evolution of a crisis
Principles of crisis communications
Setting your clear objective
Responding quickly
Accepting responsibility
Appropriate messaging
Profiling your audience
Showing and maintaining credibility
Coordinating with others
Continuous monitoring
Pre-crisis phase
Crisis Management Plan (CMP)
Crisis Management Team (CMT)
The spokesperson's role
Crisis event phase
Initial response
Reputation repair
Post-crisis phase
Lessons learned
Follow up with communication
Media and communication
Media as a partner in crisis response
Social media and crisis communication
Social media as a beneficial tool or a challenge
Dynamic use of social media in crisis communication
Standard operating decisions dimension
Victims management dimension
Trust and credibility dimension
Behavior dimension
Professional expectations dimension
Ethical dimension
Lessons learned
Measuring outputs
Measuring the impact
Measuring outcomes
Steps for a measurement program
Defining your objectives
Defining your audience
Defining your criteria and benchmarks
Deciding upon your timing, budget, and measurements tools
Analyzing results for conclusions and recommendations
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