Program Purposes of Certified Public Relations Officer

• Set Corporate Affairs in critical anticipatory as well as effective context
• Establish an understanding of stakeholder programs for normal, concentrated interaction
• Check out the growth of Corporate Matters devices
• Comprehend the growth of strategy/plans/tactics and collaborate with these
• Assess and use research
• Discover the tools and methods called for to take care of track records in a complicated media setting
• Take care of expertise within the business for reliable media management
• Forming external perceptions of their company by top-notch company internal communications
• Create a tactical approach and a clear plan of action

Day 1
The Power of Communication:

• Goal setting

• Corporate Affairs and Public Affairs approaches

• Corporate identity and image

• Corporate communications overview and strategy

• External reputation management Communication as a change agent

• Communication is a goal for all managers

Day 2
From the Inside Out: Crafting Consistent Messages:

• Internal communications

• Family and friends as Stakeholders

• Measuring emotional capital

• Communications channels mapping and monitoring

• Setting internal communications goals

• New media for rapid interaction

• Champions, opinion formers and incentivisation

• The place of the company magazine/newsletter

• The multinational internal communications program

• Commitment from internal decision-makers

Day 3
Risks and Threats: Their Identification and Management:

• Single issue politics

• Special interest groups

• Whistleblowers and the rules of disclosure

• External opinion formers

• Cause-related PR and core values

• Campaigns, their design, and planning

• A crisis management toolkit

• Stakeholder interest inventories

• Opinion former networks

Day 4
Corporate Affair/PR in the Corporate Mix:

• PR in the communications mix

• PR in the marketing mix

• Direct response PR

• Financial PR

• PR and strategy

• Brand PR

• Persuasion measurement techniques

• Integrating PR/Communications and marketing plans

• The art of leveraging

• Corporate affairs and customer relations

Day 5
Powerful and Persuasive Action Planning:

• Measurement of performance: bottom-line impact

• Translating strategy to tactics

• Horizons for PR and corporate affairs development

• Tools and Techniques summary: a tactical inventory

• Recruiting allies: a networking approach

• Justifying the plan and convincing top management

• Making the most of other disciplines to maximize results

• Individual and group consultancy

• Further sources of help and information